Commercial copywriting is not a gift…

typewriter-584995_1920It’s a learned skill, and all the great copywriters have got there through sheer hard work — their ability to communicate effectively has much more to do with years of trial and error than creative genius.

So does that mean anyone can be a copywriter? Absolutely — if you’re prepared to learn and put in the hours.
Alas, however, you can’t become a seasoned copywriter overnight.
Look at it this way: at Transition PR we’ve never had ambitions to be a plumber, or a motor mechanic, or a vet. If the washer packs up, or the exhaust drops off the car, or the dog’s swallowed a fish hook (yes, that’s happened!), we go to an expert who knows exactly what they’re doing.
Why is it then that so many business people think they can write better copy than a professional? It’s a mystery to us — and to copywriters the world over — and it breaks our hearts when we see dismal copy underselling great products and services.
So here’s the deal: you focus on what you do best, tell us what you want to say and let us transform your ideas into the words you need to really do your business justice.
This isn’t an exhaustive list but it gives you a good idea of what we can do for you and your business…
  • Web and email content
  • Digital lead magnets and other ebooks
  • Direct mail and email campaigns
  • Tear sheets
  • Media information (news releases, press packs, editorial and advertorial articles)
  • Blog posts
  • Social media content
  • Online, print and broadcast advertising
  • Corporate and internal communications
  • Brochures, leaflets and flyers
  • Newsletters, magazines
  • Books and booklets
  • Award submissions
  • Training materials
  • Phone on-hold messages
  • Speeches and addresses
And not forgetting editing in its various forms, including…
  • News and features sub-editing
  • Fiction and non-fiction book pre-editing (that is, before it goes to an agent or publisher)
  • Content re-purposing (from blog post to advertorial, for example)
We work with businesses across the B2B and B2C spectrum but have particular knowledge and understanding of the law, oil+gas, enigineering, property, health and fitness, and participation sports.

Call us now on 01344 834834 to find out how we can make sure you get your message across — or contact us in the usual ways.


You've got a bewildering array of choice — there really are thousands of copywriters all vying for your attention, and just as many PR and marketing people.

So how on earth do you know who to choose? To help you decide, we've come up with five GREAT reasons NOT to hire us...


I have had the pleasure of working with Eugenie and Transition PR on two significant projects, and really appreciate her word wizard talent! Eugenie always operates in a professional and efficient manner while guiding me through unfamiliar territory in such a way that working with her becomes fun!
Sandra GarrattPrincipalAscot Chiropractic ClinicAscot