We all know what good PR is…
It’s when you get publicity for free, when journalists say nice things about you and deliver a healthy helping of that third-party testimony you need to help build credibility with your clients, both current and prospective.
And the only way you can achieve this is by sending out lots of news releases, chasing journalists, and keeping your fingers crossed, right?
Not any more.
The old way still works — and works well — but digital communications and social media have not only changed how journalists find and build stories, it’s also created channels that can take your news direct to your audience, bypassing the mainstream media altogether.
This seismic shift simultaneously liberates you as a business owner and makes life a lot more difficult.
On the plus side, you can now reach your clients across multiple platforms. One well-formed Tweet can bring a flood of new business to your door, catch a key journalist’s eye, or both. You can go wide, go narrow, tailor your message for many or take it to a tiny few, you can start debates, join debates, react in seconds to unfolding events.
Or can you? The challenge lies in managing all this at the same time as doing what you’re supposed to be doing — running your business.
And this is where 21st century PR professionals come in, helping you join the old media and new media dots without ever compromising your authentic voice, building and maintaining your reputation across multiple platforms.
At Transition PR we can show you how to make the most of your PR budget by…
Creating integrated cross-platform media strategies
Identifying the right print and broadcast media
Nurturing great media relations
Helping build your social media presence
Enhancing your customer and stakeholder relations
Advising on real-time reputation management and emergency response
… and there’s much more.
We work with businesses across the B2B and B2C spectrum but have particular knowledge and understanding of the law, oil+gas, engineering, property, interior design, health and fitness, and participation sports.
Call us now on 01344 834834 to find out more about how we can make PR make a difference — or contact us in the usual ways…